Dear World,
WATR was founded during one of the most difficult times in modern history. In many ways, we are a product of the resilience, uncertainty, and determination that defined us during the global pandemic. That experience reinforced our belief that something as fundamental as water was ready to be reimagined.
Nothing enters the human body more consistently than water. We drink it every day, throughout our entire lives, and its quality has consequences for our health, our communities, and our planet. With this in mind, we set out to rethink not only the way people experience water, but the way the world creates and distributes it.
Our singular focus is to transform drinking water from something that is bottled, transported, stored, and discarded into something that can be created, purified, and enhanced exactly where it is needed. Water should not have to travel thousands of miles in plastic to reach the person who needs it, nor should it generate mountains of single-use waste to fulfill one of humanity’s most basic needs. We believe access to clean, enhanced water is not simply a product to be shipped; it is an outcome to be engineered, anywhere and anytime.
That belief is at the heart of WATR. We are pioneering technologies that significantly enhance drinking water quality, preserve natural environments, and ultimately will decentralize drinking water access by generating, purifying, and enhancing water at the point of need — whether that is in a hotel, hospital, stadium, community park, workplace, community center, or your home. When water can be produced and enjoyed where it is needed, we can begin closing the distance between source and person while reducing the environmental and logistical burden created by traditional bottled water and legacy systems.
Our innovations are designed to work as part of a larger ecosystem. Our assets, combined with our smart reusable bottles, connect water creation, purification, enhancement, and consumption into one intelligent system. Together, these technologies are designed to make healthier hydration more accessible and effortless while decreasing, and ultimately helping to eliminate, the waste associated with the way the world drinks water today.
Design is fundamental to how we approach this vision. We believe technology should improve daily life without becoming a burden within it. Our goal is to create assets and experiences that feel intuitive, purposeful, and seamlessly integrated into the environments in which they are used. For WATR, design is not simply about appearance; at its core, our design process is driven by human understanding and how technology can improve our everyday experiences
The journey ahead will not be easy. Any meaningful transformation comes with challenges, setbacks, and moments that test both an idea and the people behind it. We have experienced those moments, and we know there will be more. What keeps us moving forward is purpose — the belief that there is a better way to approach something as fundamental as drinking water and the determination to turn that belief into reality.
At WATR™, our purpose is to pioneer a new path forward for drinking water and to reshape how it is created, distributed, experienced, and consumed. We believe the future of water should be more local, more intelligent, more sustainable, and more beneficial to the people and communities who depend on it every day.
We also believe that building this future is a shared endeavor. Our customers, partners, team, and communities are an essential part of the WATR journey. Their participation, feedback, and trust allow us to continually improve what we create and expand the positive impact we hope to make. When we succeed in creating better water experiences, reducing waste, and advancing healthier hydration, we all share in that progress.
Together, we can usher in a new era of daily drinking water — one defined by purity, innovation, thoughtful enhancement, and a fundamentally different approach to how water reaches people.
I look forward to the challenges we will overcome, the discoveries we will make, and the future we will build together. Most of all, I believe we have an opportunity to make something as essential as drinking water better for people and better for the world.
Stay Strong,
Anthony Bold
FOUNDER + CEO
